You can be right about crypto…and still lose it.

Not because the market went down, but because of how you stored it.

I want to share a simple, balanced storage allocation plan you can use as a starting point.

This isn’t the only way to do it, but it’s a way that avoids a single point of failure.

The Problem Most People Don’t Think About

Most people fall into one of these:

• Everything on an exchange
• Everything in one wallet

The issue?

If that ONE thing fails… everything is lost.

A More Resilient Approach

Instead of putting everything in one place, you spread it across different types of risk. It's the principle of diversification, but applied to storage.

Here’s an example allocation:

🔐 40–50% — Self-Custody (Cold Storage)

This is your long-term, conviction hold.

• Hardware wallet (like Ledger, Tangem, etc.)
• Rarely touched
• No counterparty risk ("your keys; your crypto")

This is your foundation.

🏛️ 25–35% — Institutional Custody

This is where something like Caleb & Brown can fit.

• Professionally secured
• Support when executing larger or more complex transactions
• Reduces personal responsibility burden

You’re trading a bit of control for structure and support.

🛜 10–15% — Hot Wallets

This is your operational layer.

• Connecting to apps (staking, swaps, DeFi, NFTs)
• Sending and receiving crypto quickly
• Moving funds between wallets or to exchanges

Important:
​This is not long-term storage.

⚡ 5–10% (as little as necessary) — Exchanges (CEXs)

This is for:

• Trading
• Quick access
• Fiat on/off ramps

Funds here should be temporary.

Why This Works

Because you’re not relying on one system:

• If the exchange goes down → you’re still fine
• If a wallet gets compromised → not everything is exposed
• If you make a mistake → it doesn’t completely wipe you out

You’re spreading risk across different failure points.

Why I Personally Include Caleb & Brown

I want to be transparent here: I first mentioned Caleb & Brown on my channel in 2023, a year before I ever had a partnership with them.

And the reason I even looked into them in the first place is because:

Here’s What Makes Them a No-Brainer (In My Opinion)

• Creating an account is FREE
• Access to deep liquidity for executing larger trades with support
• No withdrawal limits
• Access to a personal broker
• Strong security for your crypto assets

I feel it's one of those things where:

If you don’t already have a brokerage relationship set up:

Create your free Caleb & Brown account here:​
​https://www.calebandbrown.com/affiliates/walkthisway/​

No cost. No obligation.
Just another layer of protection and flexibility in your system.

Prophetic Note:
​As with anything involving wealth, I encourage you to stay prayerful.

A member of the community recently shared something they felt during prayer: that the enemy would try to come against our wealth through dishonesty or misuse of funds.

This wasn’t shared to create fear, but so we can pray ahead of time and shut down anything the enemy would try to do.

Pray for:

• Protection over client funds
• Exposure of any wrongdoing
• Integrity across every level
  ​

It is God's plan for us to be able to utilize Caleb & Brown as a tool in this wealth transfer. And because of that, it’s something we should intentionally cover in prayer.

Closing Thought

You don’t need a perfect setup. But you do need a setup where one failure doesn’t take everything down.

This is a simple way to start thinking that way.

-Marcus